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Business & Enterprise Support & Training

Have a business idea? BEST is a free training program that helps Manitobans living on a low income explore the feasibility of their idea and learn what it takes to get started.

What you will learn

Our comprehensive training is designed to give you the practical skills and confidence you need to launch and grow a thriving micro-business. In our sessions, you will learn how to:

  • Build a Business with Purpose: Understand the principles of Community Economic Development (CED) and how your business can create a positive impact for you and your community.
  • Know Your Market: Gain the tools to clearly identify your ideal customers and understand your competitors so you can stand out.
  • Price for Profit & Predict Your Success: Learn how to set prices that cover your costs and generate a profit, while understanding how to forecast your future sales.
  • Promote Your Brand: Learn simple, effective ways to promote your new business and connect with your first customers.
  • Navigate Rules & Regulations: Get clear, simple guidance on the legal requirements, business structures, and regulations you need to operate professionally.
  • Take Control of Your Finances: Master the fundamentals of financial statements and cash flow management so you always know where your business stands.

Our training combines practical business lessons with direct insights from the local business community to help you succeed:

 

  • Real-World Inspiration: Learn from the shared experiences of local small business owners who have successfully navigated the same path you are on.
  • Expert Advice: Benefit from helpful tips and insights from industry professionals who understand the local market landscape.
  • Personalized Guidance: Upon successful completion of the program, participants with a feasible business concept can access 1:1 coaching from our business consultants.

Eligibility critera

To be eligible for BEST, you must:

✅ Live in Manitoba

✅ Have one clear, well thought-out business idea

✅ Have skills or experience that can be used in your business

✅ Be ready to start your business in the next year or less

✅ Have a Canadian Language Benchmark (English) level of 6

✅ Live on an income at or below the Statistics Canada Low Income Measure (LIM)

Using the calculator below, select the number of people in your household to determine if you are at or below LIM. Household is defined as partners and any dependents – do not include roommates, even if you are related.

Low Income Qualification Calculator

 

Groups or organizations who want to start a social enterprise (for example: a co-op) must have a mandate to hire at least 50% low-income people.

How do I apply?

1. Register: Click the button below to choose your information session date:

Claim your spot in our next info session!

Please note that intake for our October-November training series is now closed. We will be offering info sessions in January for our February-March training series.

2. Attend: Join a 60-minute virtual information session to learn more about eligibility and the program.

3. Apply: Receive your application form after the session & book an application meeting.

Please note that the successful completion of these steps does not guarantee admission, as our selection process is based on program capacity and business feasibility.

Frequently asked questions

What is a micro business?

A micro business is the smallest type of small business. It has fewer than 10 employees (often just 1-5, including the owner), requires minimal startup capital, and is typically run by one person (a sole proprietorship) or a partnership.

Can BEST help with a side hustle?

Yes, many side hustles are also micro businesses. BEST supports people who are testing an idea or building a small, early-stage business by providing training and guidance to help you develop your skills and take next steps.

Does the BEST program provide funding or grants to start or grow a business?

No, the BEST program is strictly a training & consulting program which does not provide funding, grants, or any other form of financial support. However, we can help participants explore funding options in Manitoba, including loans, grants, and other resources offered by other organizations and financial institutions.

Can I access business consulting without joining the BEST program?

No, BEST consulting services are only available to participants after completing the training program. To access one-on-one business advising, you must complete the program with a feasible business idea that can be launched within one year.

Can I join the BEST program if I don’t have a business background?

Yes! You can join the BEST program without a business background or prior business experience. BEST is designed for people with a strong business idea, relevant skills or experience to support that idea, and the motivation to start a small business, regardless of education or experience.

I want to start a non-profit — is BEST the right program for me?

The BEST program is specifically designed to support the launch and growth of for-profit micro-businesses. Non-profit organizations require specialized legal, financial, and operational training that our program is not currently set up to provide.

Are there other places I can go to for small business support?

Yes, there are many organizations and government resources in Winnipeg and across Manitoba that also offer small business supports, including training, funding, and advisory services. You can explore these options in our Small Business Resources Guide for Winnipeg and Manitoba Entrepreneurs:

Download Our Small Business Resources Guide (PDF)

If you have more questions about staring a business or the BEST program, please reach out to us at bestinfo@seedwinnipeg.ca or 204-927-9944. Letting us know a bit about your situation and what you’re hoping to do will help us to better understand your needs and provide more helpful answers.

 

 

Our client businesses

From initial concept to successful launch, the BEST program provides the foundation for sustainable micro-businesses. We are proud to showcase our alumni, who operate diverse enterprises across Manitoba and contribute to our local economy through innovation and hard work.

Featured Alumni Businesses:

  • Bathala Scents and Natural Wellness: A premier destination for high-quality, locally crafted aromatherapy essentials and natural wellness products that promote holistic health.
  • Emparepas Treats: An authentic little piece of Colombia nestled in the Exchange District. Winnipeg’s first Colombian restaurant offering authentic street foods, as well as specialty dishes on the weekends.
  • NSD Tech: A professional technology firm delivering custom website and application solutions, including AI-powered tools specifically designed for non-profits and charities.
  • Yuka’s Japanese Bakery: A local favorite specializing in authentic Japanese baked goods made with fresh ingredients, offering a wide variety of inclusive options such as gluten-free and vegan treats.

See more of our client businesses

Your business could be next! Join an information session to start your journey.

Before SEED, Marcela was already selling empanadas and platters inspired by her Colombian roots. But the pandemic, seasonal slowdowns and financial pressures made growth challenging. Through SEED, she revisited her 2022 business plan and received ongoing guidance to strengthen her operations. “Updating everything this time of year was amazing for us,” she shared. “Winter hits […]

Read Marcela's Story