Before SEED, Marcela was already selling empanadas and platters inspired by her Colombian roots. But the pandemic, seasonal slowdowns and financial pressures made growth challenging. Through SEED, she revisited her 2022 business plan and received ongoing guidance to strengthen her operations. “Updating everything this time of year was amazing for us,” she shared. “Winter hits our business financially.”
With support from SEED, Marcela improved her financial management, navigated taxes and payroll, and connected to additional resources. She continued building her business in Winnipeg, creating products from scratch and incorporating cultural touches that reflect her identity.
Marcela’s journey reflects resilience and determination—from past business closures to long commutes and balancing multiple jobs. Today, she feels more confident in her direction and future.
She continues to share her experience with others, encouraging new entrepreneurs. “I always mention SEED,” Marcela added, proud to support others starting their own journey.
