About Us


SEED envisions a world where opportunities exist for all people and communities to realize their hopes.


To build strong communities and increase opportunities for people through financial empowerment programs and services.

Five pillars of financial empowerment

  • Financial information, education & counselling
  • Help accessing income-boosting benefits & tax credits
  • Safe & affordable financial products & services
  • Access to savings & asset building opportunities including business ownership
  • Consumer awareness & protection

Our History

SEED Winnipeg was formed in the late 1980s as a result of a major study into the economic development needs of Winnipeg’s inner city. After a number of years of searching for resources, SEED Winnipeg opened its doors in January 1993 with two staff on Ellice Avenue in the West End.

SEED eventually grew into two offices with twenty staff, one on Logan Avenue in the Exchange District, and one on Selkirk Avenue in the North End.

SEED staff and board

In April 2006, SEED rejoined its forces into our current offices at 80 Salter Street in the North End. SEED is the proud owner of this beautifully renovated building which will enable SEED to continue to grow and develop both its staff and its programs.

SEED has a solid, diverse funding base that enables long-range planning and offers continuity in program delivery. The ability to operate programs over an extended time frame also makes it possible to assess program impacts over longer periods of time.

Our Strategic Plan for 2018-2021

Goal 1: To work in partnership with Indigenous community members and organizations to reduce the ongoing impact of colonization by taking action on the recommendations of the Truth and Reconciliation Commission.

Goal 2: To increase financial well-being through the provision of financial empowerment programs and services including business and social enterprise development.

Goal 3: To practice and promote CED principles as an effective and attainable approach to local development.

Goal 4: To sustain the delivery of effective programs and services by strengthening our internal organizational capacity.

Goal 5: To engage in partnerships and cross sectoral collaboration to address poverty through systemic policy and practice change.