Elija joined the BEST program in 2021. Although he had some experience in sales, SEED staff taught Elija all the steps he needed to know to open a business. “They were very helpful. They guided us. They always entertained all my questions – I had a lot.” Elija attended all classes and completed all his business planning homework. He frequently referred to the helpful materials that were provided as he learned about marketing and prepared to start his business.
While starting a business was a big risk, Elija felt supported throughout the process, saying, “SEED is very organized with their classes, curriculum, and follow up.” In June 2022, he started to sell his essential oils at summer markets around Winnipeg and in November, he opened a kiosk at Kildonan Place with additional products. Elija appreciates regular contact with Priscila his business consultant and other staff at SEED as his business continues to grow.
Wanting to stay connected, Elija set up a Facebook group for his BEST classmates so they could help and encourage one another. One fellow participant told him she was about to give up, but “you inspire me to take the next steps.” When asked if he would recommend SEED based on his experience, he said, “Always! I regularly acknowledge and recommend SEED because of the impact they have had on the success of my new business.”
With Elija’s enjoyment of people, he has made many strong connections with those visiting his kiosk. Business has grown through word of mouth, and he has already hired 4 part-time employees, with plans to open another branch in the future.
Standing in front of his kiosk, Elija declared, “I am so happy. A new chapter in my life has opened up. SEED has been my inspiration!”
