Aira

“I really appreciated the bookkeeping training. It is very important as an entrepreneur.”

While completing a program at an addictions treatment centre, Brianne knew she was facing the lowest income time of her life. Mental health challenges and the development of a physical disability meant she couldn’t return to her workplace. She was also burdened with unexpected extra expenses after leaving a bad relationship. She wanted and needed a fresh start. While in treatment, she heard about SEED’s Saving Circle program from another client. “I wanted to make sure I was using my limited money wisely. And, of course, the savings match aspect was appealing.”

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During the COVID lockdown, Aira discovered her skill in flower arranging as she researched online to prepare for her Mom’s 50th birthday celebration. After hearing about the devastating November 2020 typhoon in the Philippines, Aira asked herself how she could help. She came up with the idea of selling flower arrangements. With a loan from her mom, she reached out to a wholesaler and purchased $60 worth of baby’s breath. She made arrangements, sold them and donated all proceeds of over $1,000 to typhoon relief. Aira says, “I became obsessed with learning more about flower arranging and about starting and marketing my business.” Aira recognized she needed assistance. “I was young, I had little social capital, and no accounting experience or training. I was lucky to be accepted into the IWEB (Immigrant Women Exploring Business) program because it was in-depth for all areas of managing a business, especially with the regular homework.”

SEED helped Aira learn the essentials of starting a business. “I really appreciated the bookkeeping training. It is very important as an entrepreneur.” The follow up mentorship with a business consultant has also been instrumental in helping her business grow. They worked together on her Christmas and Valentine collections and both were successful. Aira tells friends and neighbours about her positive experience with SEED. “I enjoyed the whole experience. I loved listening to the other participants’ ideas and business ventures. To see all the new immigrants, to see all their hard work in moving ideas into reality. Very inspirational. SEED is a very supportive community, paving the way for the children. I’m impressed.”

More Impact Stories

Elija

Although he had some experience in sales, SEED staff taught Elija all the steps he needed to know to open a business.

As a newcomer to Canada, Elija dreamed of starting his own business. He wasn’t sure where to begin, until he found out about SEED’s Business & Enterprise Support & Training (BEST) program.

Loraine standing outside in front of trees

Lorraine

“Using the Cree language in the training helps connect young people with their heritage”

Lorraine first connected with SEED through the Saving Circle and IDA programs that helped her save to purchase a laptop and a scooter.

Manan

Owning their own home has made Manan and his family feel stronger, “it gives my kids a better future. It’s given me a new direction.”

In 2020, Manan was accepted into the ICH Program and soon realized that he had no idea how to navigate buying a house. The program helped Manan understand what was involved in buying a home.