About Us


SEED envisions a world where opportunities exist for all people and communities to realize their hopes.


To build strong communities and increase opportunities for people through financial empowerment programs and services.

Five pillars of financial empowerment

  • Financial information, education & counselling
  • Help accessing income-boosting benefi ts & tax credits
  • Safe & affordable fi nancial products & services
  • Access to savings & asset building opportunities including business ownership
  • Consumer awareness & protection

Our History

SEED Winnipeg was formed in the late 1980s as a result of a major study into the economic development needs of Winnipeg’s inner city. After a number of years of searching for resources, SEED Winnipeg opened its doors in January 1993 with two staff on Ellice Avenue in the West End.

SEED eventually grew into two offices with twenty staff, one on Logan Avenue in the Exchange District, and one on Selkirk Avenue in the North End.

SEED staff and board

In April 2006, SEED rejoined its forces into our current offices at 80 Salter Street in the North End. SEED is the proud owner of this beautifully renovated building which will enable SEED to continue to grow and develop both its staff and its programs.

SEED has a solid, diverse funding base that enables long-range planning and offers continuity in program delivery. The ability to operate programs over an extended time frame also makes it possible to assess program impacts over longer periods of time.

Our Strategic Plan for 2015-2018

To work in partnership with Aboriginal community members and organizations to reduce the ongoing impact of colonization and to increase understanding of its effect on Aboriginal program participants and program design.

To increase financial capacity and well-being through the provision of financial literacy and asset building opportunities.

To provide opportunities for meaningful livelihoods through business ownership and enterprise creation.

To demonstrate and promote Community Economic Development (CED) principles as an effective and attainable approach to local development..

To sustain the ongoing provision of excellent programs and services by strengthening our organizational capacity and adhering to CED practices.

To facilitate policy and practice changes to remove structural and systemic barriers through collaboration.

Be entrepreneurial in providing sector leadership that responds to emerging needs and opportunities in the community.