Trademark and Incorporation

Incorporating your business and protecting your brand are two different things — and understanding both is essential for building a strong business foundation.

Join this informative hybrid session with the Canadian Intellectual Property Office (CIPO) and Corporations Canada (CC) to learn how incorporation creates a separate legal business entity, while trademarks help protect your brand name, logo, and identity in the marketplace.

Topics include:

• What incorporation does — and does not — protect
• The difference between a corporate name and a trademark
• Why trademarks matter for your business brand
• Common misconceptions about business name protection

If you’ve created a business name, logo, or slogan, you may already have valuable intellectual property.

Presented as part of our Doing Business in Canada series.

Please note: In the unlikely event that this session needs to be cancelled due to low registration, registered participants will be notified by email.

If you do not receive a confirmation email in your inbox, please check your spam or junk folder.